One brand spot. Six variants. No film crew.
A sample of what students would make in a workshop on AI video for marketing and brand designers. Brief to finished spot, using AI tools and a designer’s eye.
- Brand
- Brisa, a made up sparkling water
- Launch
- Lime and mint, this summer
- Master spot
- 15 seconds, vertical
- Team
- One designer, no shoot
Brief and hook
Start with a short brief and one strong opening. The first two seconds decide if anyone watches the rest.
- Who it’s for
- People in hot cities who want a cold drink without the sugar.
- Goal
- Launch the new lime and mint flavour on social this summer.
- Limits
- One designer, two days, no camera, no video budget.
- Must show
- The can, the flavour, and the line “Pause the heat.”
Three hooks, one pick
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Chosen
The fact
It’s 34° in Málaga.
Specific and local. People stop for a number they can feel.
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The question
Still melting at 4pm?
Good for people who already know the brand. Kept for the retargeting cut.
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The silent one
An ice cube drops. No words.
Strong visual, but slower to say who it’s for and what it is.
Storyboard
Five frames, one job each. Every frame gets a shot description and the notes used to prompt it. Hover or tap a frame to play it.
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0s to 2s
Hook
A big sun fills the frame. You can feel the heat.
On screen: It’s 34° in Málaga.
Prompt notesFlat saffron backdrop, low sun, slow push in, heat shimmer.
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2s to 5s
Problem
An ice lolly melts in real time.
On screen: Your afternoon is melting.
Prompt notesCoral backdrop, top light, macro lens, drips fall slowly.
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5s to 9s
Product
The can rises into frame through bubbles.
On screen: Cold. Sparkling. Botanical.
Prompt notesProduct reference attached, deep sea blue backdrop, cold drops on the can, locked camera.
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9s to 12s
Moment
The can opens and a cool ring pushes the heat away.
On screen: Ahh.
Prompt notesHard cut from coral to foam green on the open, ring grows from the centre.
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12s to 15s
End card
Logo, line and where to buy.
On screen: Pause the heat.
Prompt notesNot generated. Built in the editor so the logo stays exact.
Lock the look
Shots stay consistent when the inputs stay the same. These go into every prompt, every time.
Palette
- Saffron#F7B32B
- Coral#F2545B
- Sea#0E4C63
- Foam#BDF2DC
brisa
Bricolage Grotesque for the wordmark and on screen text. Added in the editor, never generated.
Product reference
The same reference image in every product shot, and the same description, word for word.
A slim 330ml can, foam green, with a saffron band and a lowercase brisa wordmark.
Style line
Added to the end of every shot prompt.
Flat colour backdrop, hard sun from the top left, soft film grain, 35mm look, no people, no text.
House rules
- Light always comes from the top left.
- The camera is locked or pushes in slowly. Nothing else.
- Shots are two to four seconds. Short shots drift less.
- Any image or video model works. The method is what you keep.
Cut from the master
Every variant is trimmed or reframed from the 15 second master. Nothing is generated twice, so the look never drifts.
- Kept from the master
- Cut
- Changed in the editor
Six variants
The same spot, shaped for where it runs. This is what every student leaves with.
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Feed
Square, 15 seconds. Instagram and LinkedIn feeds.
Product and text pulled towards the centre.
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Landscape
16:9, 15 seconds. YouTube and website headers.
Text moves left, product moves right.
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Bumper
Vertical, 6 seconds. Short ads that can’t be skipped.
Hook, product, end card. Two seconds each.
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Still
4:5 image. Feed ads and email.
One frame pulled from 8 seconds into the master.
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Sound off
Vertical, 15 seconds. Anywhere people scroll muted.
The voiceover becomes captions, burnt in.
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Retargeting
Vertical, 15 seconds. People who visited the site.
The second hook, swapped in. Everything else stays.